COMMUNICATION + DESIGN
BRAND NARRATIVE
PUBLISHING CONCEPTS
MULTIMEDIA STORYTELLING
NARATEK
SMADION
BackStage Lab
URBAN ZERO
SUSTAINABILITY REPORT
WORLD MAGAZINE
PEOPLE MAGAZINE
NARATEK MAGAZINE
SMART FACTORY
IDEA RADAR
SUSTAINABILITY IMAGE CAMPAIGN
BySoft Suite Image Movie
Poeple Magazine
Crafting the storyline
for its employees
Bystronic Group
A market leader in the sheet metal industry
What we did
- Art Direction
- Editor at large
- Production
Mission
In order to properly communicate the stories of its almost four thousand employees and to be the benchmark for employer branding, People magazine needed to find its voice.
Solution
We had the ambition to delve deeper into the life of the staff member we selected for the cover story. What inspires them apart from their job? Are they living in an environment that supports sustainability and has access to great food? We were aiming to surprise readers with our story.
Result
The revamp of the trilingual magazine (English, German and Chinese) focused on giving it a more personable touch, which created a new and unprecedented level of connection that the employees found to be invigorating.
It has become evident that the greatest asset a company can have is its employees, providing an impressive and unique way of storytelling within the organization
We’d like to listen to you and learn more about your vision.
Talk to us about your brand, creating experiences, design and communication.
