A market leader in the sheet metal industry
Bystronic Group set out to attract global key accounts with the power of megatrends, looking to capitalize on new opportunities as the world’s political and economic landscape shifts and sustainability becomes an ever more urgent topic.
Our creative vision for this event series was to launch Backstage Lab. An insightful ex-ploration of circular economy’s essentiality and how early adopters, our industry and our customers exercise it in their daily business. Additionally, we focused on making the communication consistent with Bystronic’s purpose to be passionate about sheet metal and build the brands reputation, beyond its obvious targets.
The global reach of the livestreamed TV broadcast was immense, gathering both existing and potential customers alike. An accompanying social media and email marketing strat-egy elicited new leads, and the release of a related whitepaper on the same day resulted in an impressive 500 downloads. The downloads have not yet ceased, even now.
What truly inspired us was the spirit of the enire team to push for new terrain, rethinking old struc-tures and activating storytelling on new corporate grounds. The omni channel campaign led to very positive responses.
URBAN TRANSFORMATION DESIGN
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