COMMUNICATION + DESIGN
BRAND NARRATIVE
PUBLISHING CONCEPTS
MULTIMEDIA STORYTELLING
NARATEK
SMADION
BackStage Lab
URBAN ZERO
SUSTAINABILITY REPORT
WORLD MAGAZINE
PEOPLE MAGAZINE
NARATEK MAGAZINE
SMART FACTORY
IDEA RADAR
SUSTAINABILITY IMAGE CAMPAIGN
BySoft Suite Image Movie
Sustainability Report
Crafting a non financial
sustainability report
Bystronic Group
A market leader in the sheet metal industry
What we did
- Concept
- Ideation
- Editing at large
- Art direction
- Campaign
- Movies
- Audio interviews
Mission
Constructing the initial sustainability report for a public tech organization posed a difficult task. Every person's focus was on the job at hand, as investors and analysts only want to associate themselves with firms that are devoted to sustainability.
Solution
To stand out from the competition, we decided to eschew the standard industry imagery and create custom illustrations to highlight that industry. We incorporated a thin line as a subtle nod to the laser solutions produced by Bystronic.
Result
The report, following the international GRI principles, was celebrated as a trailblazing piece of work that is authentic and truly inspiring. We created the full version as a Smart PDF file, a comprehensive online version, and a fast online version that provides the main facts and figures in less than a minute. The report uses mixed media such as videos, audio interviews and interactive charts.
The concept of sustainability done right has the potential to revolutionize our world, and this endeavor instilled in us the importance of adopting more eco-friendly behaviors.
World Magazine
Handling a global B2B periodical that caters to customers is an endeavor that requires project management skills
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