COMMUNICATION + DESIGN
BRAND NARRATIVE
PUBLISHING CONCEPTS
MULTIMEDIA STORYTELLING
NARATEK
SMADION
BackStage Lab
URBAN ZERO
SUSTAINABILITY REPORT
WORLD MAGAZINE
PEOPLE MAGAZINE
NARATEK MAGAZINE
SMART FACTORY
IDEA RADAR
SUSTAINABILITY IMAGE CAMPAIGN
BySoft Suite Image Movie
CUSTOMER Magazine
Handling a global B2B periodical that caters to customers is an endeavor that requires project management skills
Bystronic Group
A market leader in the sheet metal industry
What we did
- Art Direction
- Editor at large
- Production
Mission
World magazine shall be dedicated to being a beacon of innovation in the sheet metal working industry. We strive to ensure the stories remain true to the source with an authentic, reportage style.
Solution
Our goal was to prioritize the customer's needs and challenges by focusing on the human element and granting the machine a more supportive position. As we moved forward, the magazine includes three use cases and is unified by a shared umbrella theme, like circular economy, the cloud, or smart mobility.
Result
With its triple annual release, Bystronic World has earned a revered standing in the industry. This publication's contents are used extensively by the organization, both in the context of internal reporting and through its inclusion in a multitude of trade press articles internationally. Additionally, its material is a crucial part of its presence at various trade shows.
As a cornerstone of their brand identity, an organization's customer magazine is a reflection of their willingness to innovate.
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