COMMUNICATION + DESIGN
BRAND NARRATIVE
PUBLISHING CONCEPTS
MULTIMEDIA STORYTELLING
NARATEK
SMADION
BackStage Lab
URBAN ZERO
SUSTAINABILITY REPORT
WORLD MAGAZINE
PEOPLE MAGAZINE
NARATEK MAGAZINE
SMART FACTORY
IDEA RADAR
SUSTAINABILITY IMAGE CAMPAIGN
BySoft Suite Image Movie
Urban Zéro - Urban Design
Transforming of a Swiss city
with an integrated mobility concept
Urban Zéro
A vision for the city of the future
What we did
- Concept
- Communication Strategy
- Branding
- Naming
- CGI Renderings
- Whitepaper
Mission
Urban Zéro seeks to rewrite the brand narrative and identity of the Swiss city of Biel, a small city of immense potential and breathe new life into it, introducing pioneering concepts and bold plans that could convert it from an ailing hub to a shining beacon.
Solution
To accomplish this radical metamorphosis, a unified transit system needs to be developed - an urban aerial ropeway connecting the city, with added last mile services. Additionally, our unique framework centers around green, social and smart practices that will turn the city into a green utopia and create the first smart city in Switzerland. It would become one of the most sought-after city destinations in Switzerland.
Result
This case study's culmination was exhibited in a whitepaper, website, and CGI renderings. The accompanying visuals included before and after perspectives and a wealth of supplementary information to back the use case. Moreover, this concept was heavily debated in the Swiss Media via various press releases and television interviews.
Although it is currently only a vision, Urban Zéro has the potential to be realized in the future. In such a city, cars will not control its aesthetic; rather, its citizens will be empowered to determine its image. Moreover, living in it would be enjoyable, with abundant areas to construct elements of social exchange and growth and green areas to breathe, relax and play.
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Talk to us about your brand, creating experiences, design and communication.
