COMMUNICATION + DESIGN
BRAND NARRATIVE
PUBLISHING CONCEPTS
MULTIMEDIA STORYTELLING
NARATEK
SMADION
BackStage Lab
URBAN ZERO
SUSTAINABILITY REPORT
WORLD MAGAZINE
PEOPLE MAGAZINE
NARATEK MAGAZINE
SMART FACTORY
IDEA RADAR
SUSTAINABILITY IMAGE CAMPAIGN
BySoft Suite Image Movie
BySoft Suite image movie
Crafting a narrative to introduce
a novel software market offering
KURAGO SOFTWARE
Global software solutions developer
What we did
- Story development
- Script
- Storyboard
- Voice Over
- Edit
Mission
Kurago was searching for a pioneering narrative on how to introduce a new software that could gain prominence in the premium sector.
Solution
BySoft Suite is designed to help you transform your conventional factory into a smart factory. The analogy we want to draw is that cell phones are no longer only for making calls; they are able to manage your ecosystem - similarly, BySoft Suite does the same for the factory of the future, stepping up the game to speed up your shop floor production.
Result
Many customers initially found it difficult to grasp the concept of a smart factory, but this story aided them in comprehending how the software could advance their production process. Additionally, its material is a crucial part of its presence at various trade shows.
Drafting a narrative around a product as abstract as software is not an easy task; however, entourage successfully managed to convince their client to adopt an effective and straightforward analogy that works.
We’d like to listen to you and learn more about your vision.
Talk to us about your brand, creating experiences, design and communication.
